Personal values are the principles and emotions an individual believes are most important in life. As defined by psychologist Milton Rokeach, values are a set of “centrally-held, enduring beliefs which guide actions and judgements across specific situations and beyond immediate goals to more ultimate end-states of existence.”
By studying the values held by groups of individuals (i.e. those in the same industry/field), Job Talks will help high-school-aged Canadians identify a career path founded on more enduring and endearing ideals, rather than a socio-economic rationalization of what makes a job “good.”
Currently, Job Talks is undertaking a pilot study centred around one of the most misrepresented elements of the Canadian workforce: the skilled trades. After the pilot study is complete, the research team hopes to answer questions like:
- How do different types of tradespeople (e.g. welders, crane operators, chefs) view their place in society?
- Are certain types of tradespeople prone to adrenaline-seeking behaviour?
- Which trades attract the most entrepreneurial individuals?
- How to tradespeople view post-secondary education?
Looking to the future, Job Talks plans to extend its concept to other fields. Planning is underway for similar research and marketing projects centred on the technology, health care, hospitality, and business sectors. To improve all future iterations of the Job Talks concept, the research team is working to conduct its state-of-the-art survey on the “millennial” cohort, as well as Canadians as a whole.
This overview was written by Job Talks Lead Research Assistant, Benjamin Millard.