Because I so enjoy using classroom discussion and small group activities in my teaching, I am somewhat concerned about the upcoming Fall semester in which I will be teaching Marketing Management to non-marketing students in the Bachelor of Applied Business – Financial Services program in the School of Accounting and Finance. The class has an enrollment cap of 90 students and will be held in an auditorium, which makes small group work rather challenging. In fact, I have yet to find a practical or scholarly resource that convinces me that a LCT approach can be carried out in a large auditorium without the help of teaching assistants. Another challenge will involve inspiring strategic and creative thinking among students whose courses are overwhelmingly mathematical in nature. I wonder if my Marketing Management course will be looked upon by accounting students as a welcomed respite from courses like Statistical Methods, Canadian Securities, and Income Taxation, or if it will be somewhat dismissed as a cumbersome elective (the way I once felt about having to take a Computer Science course in my Sociology program). In any case, I’m looking forward to the challenge of helping accounting students see the application of marketing to their discipline.
I am also looking forward to the Fall launch of our new post-graduate certificate program – Digital Media Marketing, for which I have designed 3 courses. I am very confident about this launch, in particular because of my previous exposure to post-graduate students in the Sport and Event Marketing program. I have a sense of their priorities, concerns, interests, and work habits. It is an exciting time to be educating future employees and leaders in the digital marketing space.