Anyone who thinks that Millennials are cynical and jaded about Valentine’s Day would be surprised by these findings. I wanted to do a quick word association among Millennials on “Valentine’s Day” – arguably the most commercial of holidays (sometimes referred to as a Hallmark Holiday) – so I asked 100 Millennials to write down the first thing that came to mind when they heard those two words. Below is a word cloud of the results.
I'm a marketing professor at George Brown College in Toronto, Canada. Past Vice President and President of Caroline Co-op in Ward 28, where I live and work.
I have a PhD in sociology from the University of Waterloo.